6 Reasons Why Redragon Keyboards Are So Affordable

Most mechanical keyboard brands produce premium mechanical keyboards at a high price, but Redragon offers budget options. Here, I explain why Redragon keyboards are affordable.

Redragon is a Chinese company that manufactures gaming peripherals, including keyboards, mice, headsets, and mousepads. The company is known for its affordable products. Its keyboards are some of the market’s most popular budget mechanical keyboards.

Why are Redragon keyboards so cheap?

There are a few reasons why Redragon keyboards are so cheap.

1. Cheaper switches

The company uses cheaper switches than some of its competitors. Outemu switches, which are used in most Redragon keyboards, are known for being less expensive than Cherry MX switches.

2. Fewer features

Redragon keyboards typically have fewer features than some of their more expensive counterparts. For example, they may not have as many macro keys or as customizable RGB lighting for the budget keyboard.

To strike a balance between affordability and functionality, Redragon keyboards often prioritize core features that resonate with their target audience. By focusing on essential gaming keyboard features. This strategy aligns with the needs and preferences of budget-conscious gamers.

3. Efficient manufacturing

Redragon keyboards are manufactured more efficiently than some other brands. The company uses a more automated production process, which helps to keep costs down.

Redragon’s emphasis on efficient supply chain management plays a significant role in keeping costs low. The company’s streamlined logistics and supply chain networks help in reducing transportation and distribution expenses.

By optimizing the flow of components and finished products, Redragon minimizes lead times and excess inventory costs. Just-in-time production practices also enable the company to respond to market demands swiftly, reducing the risk of overproduction.

4. Direct-to-Consumer Model

The rise of e-commerce and direct-to-consumer (DTC) sales has enabled companies like Redragon to bypass traditional retail markups. By this Redragon can eliminate intermediary costs associated with traditional distribution channels.

This approach empowers the company to offer keyboards at lower prices compared to brands that rely heavily on retail partnerships.

5. Marketing and Branding

Effective marketing and branding strategies also contribute to Redragon’s affordability. The company targets a specific segment of market-conscious gamers who seek quality at an affordable price point.

By understanding the needs of this demographic, Redragon tailors its marketing efforts to highlight the cost-effectiveness of its keyboards without compromising on features and performance. This strategic alignment minimizes unnecessary expenses on marketing campaigns that do not resonate with their target audience.

6. References to Industry Trends

Several industry trends validate the economic reasoning behind Redragon’s affordability. The growth of the gaming peripheral market has led to increased competition among manufacturers, prompting companies to differentiate themselves by offering competitive prices.

Additionally, advancements in manufacturing technologies and materials have further contributed to cost savings without sacrificing quality.

Are Redragon keyboards worth it?

Whether or not Redragon keyboards are worth it depends on your needs and preferences. If you’re looking for a basic mechanical keyboard with a few features, then a Redragon keyboard may be a good option for you.

However, if you’re looking for a keyboard with premium switches and features, then you may want to consider a more expensive brand.

Here is a keyboard from Redragon: Redragon K552 Kumara Mechanical Gaming Keyboard. This keyboard is nearly 45$ in 2023. Budget gamers worldwide love this keyboard because of the value it provides at this price point.

Here is a premium price mechanical keyboard: The ASUS ROG Falchion Ace 65%. This keyboard has some premium features and the price is more than the Redragon K552 Kumara. Consumers with tight budgets can’t afford this but most of them can afford mechanical keyboards from brands like Redragon.

Conclusion

The affordability of Redragon keyboards is due to strategic business decisions and industry trends. China’s manufacturing advantages, efficient supply chain management, prioritizing core features, direct-to-consumer sales, and targeted marketing efforts contribute to Redragon’s ability to provide high-quality gaming keyboards at affordable prices.

As the gaming peripheral market continues to evolve, Redragon’s economic approach serves as a compelling case study of how a company can successfully cater to budget-conscious consumers without compromising on product quality.